Norman Pattiz Releases Results of PodcastOne’s Brand Lift Studies Carried Out by Edison Research

Edison Research recently analyzed the impacts of PodcastOne, one of the leading podcast networks in the world. The broadcasting giant emerged as one of the top five consumer brands in the U.S. This research was carried out with an objective of uplifting the podcast network’s advertising efforts. PodcastOne’s manager, Norman Pattiz, and Edison Research’s VP of strategy, Tom Webster, announced the findings of the study.

Findings of the results

According to the studies conducted by Edison Research, 60 percent of PodcastOne’s listeners were appealed by grocery ads that are usually broadcasted on the podcast network. The study also found that awareness of financial services products was at 47 percent. Consequently, the awareness levels for automobile products were at 37 percent while those for lawn and garden products were at 24 percent.

Edison Research also conducted a post-study on PodcastOne’s advertising efforts and found out that one in three respondents had a favorable opinion on an automobile product. 22 percent of them also said that they are likely to buy and use a lawn and garden care item.

Executive Comments about the Results

As the founder and chair of PodcastOne, Norman Pattiz said that the results are a manifestation of his company’s multi-dimensional approach to advertising. Learn more about Norman Pattiz:

He also said that since he created PodcastOne, the company’s core mission has been to provide listeners with broadcasting services that comply with advertisers’ demands. PodcastOne has shows that run for 340 hours every week with original content.

Speaking on behalf of Edison Research, Tom Webster explained the importance of his firm’s partnership with PodcastOne and five top consumer brands.

According to Crunchbase, Norman Pattiz said that the partnership was meant to measure the relevance of podcast network in the advertising industry. The results outlined why PodcastOne stands out from competitors as an advertiser-supported podcast network.

About Norman Pattiz

Norman Pattiz, known by many as Norm, is an American business magnate and executive. He has over three decades of leadership in the broadcasting world. Besides his role at PodcastOne, Pattiz implemented an innovative broadcasting idea, which gave rise to Westwood One. He served as the company’s consultant and chief executive. He also handled Broadcast Education Association’s managerial issues as the president.

Pattiz currently serves on the boards of Los Alamos National Laboratory, Westwood One, Los Alamos National Security, and Livermore National Laboratory. Throughout his professional broadcasting career, he has also bagged awards, such as the Freedom of Speech Award and the prestigious Education Service Award.

Whitney Wolfe Creates Free App With Premium Upgrade Feature

Whitney Wolfe is a fan of creating social media apps that are free for users. Tinder was the first app that she was associated with. As the co-founder of this app, she very thrilled about the progress that she made the dating app industry with this. As she moved to create another app called Bumble, this would be a big part of the social media seen as well. It was also another free app that she created in order to give singles the ability to meet online.

Whitney Wolfe also created a Bumble premium extension that allows singles to do even more when they are trying to find someone online expeditiously.

The best thing about using an app like this that tons of people will download this free app. Whitney Wolfe is well aware that the app world is designed by men in most cases. What she has done is create a free app platform for women are the ones that are in charge. The premium feature is something that is experimental, and more people can keep this if they want a special features on the Bumble app.

The dating scene has changed over the years, and people are noticing what Whitney Wolfe is doing. They are intrigued by the way that she she managed to bring forth the type of app giving people access to dating without paying for a service. There are other matchmaking companies out there such as eHarmony and Match, but more singles will try the free apps first. Whitney Wolfe knows if she wants to make sure that people consider her app she has to have both free and premium features. Bumble is becoming the app that people are talking about as the breakout app of the year because if the free and premium features.