Each day must begin in the perfect way for Doe Deere, the founder of the Lime Crime cosmetics brand, which has been on a consistent period of growth since the former fashion designer set out to develop a line of makeup reflecting her own unique sense of style. Doe Deere believes each day should begin in a way that sets herself up for the best possible day ahead, Doe believes her morning routine provides her with a period of time when she prepares for every day to be as successful as possible.
One imagines most business people begin every day seeking to catch up on every aspect of their industry that may have been missed during the night, but Doe Deere looks for many different ways of preparing for the day ahead by ignoring her phone for the first portion of the day. To prepare for the day ahead Doe Deere rises by 8.30 each day after a full nine hours of sleep, which Doe believes allows her the best chance of maintaining the perfect chance to look and feel her best throughout the upcoming day. Although the Russian born cosmetics entrepreneur admits she is not a particularly athletic person, she does start the day with stretches and a full glass of water to hydrate her body in the dry climate of Los Angeles.
As the morning progresses Doe Deere starts to prepare for the day of work she has ahead, including checking her calendar that provides her with every meeting and event she has planned throughout the day; technology is always close at hand for Doe Deere as she sets out to create a successful company keeping in touch with her employees through a messenger style app developed specifically for the Lime Crime company. Instagram is the one app Doe Deere reveals she keeps open throughout the majority of each day on her phone so she can keep an eye on the reception of the products produced by and for Lime Crime.
In preparing for another successful day as an entrepreneur and innovative business leader, Doe Deere remains largely free of digital communications, which she believes can be handled through the remainder of a business day often stretching beyond 7 p.m. in the evening. Even the music choices of Doe Deere are a retro throwback as she chooses to listen to the “Abbey Road” album by The Beatles on vinyl as she completes her hair and makeup routine before heading to the Lime Crime offices and lab fresh with ideas for the future of the company.
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